Posts Tagged ‘braungart’

Braungart’s next industrial revolution (part 2)

It’s a long article! (check the magazine Intelligent Times , you might feel better about the length) Here is the second part. The themes are Braungart’s cooperation with big companies such as Ford, his positive philosophy, cradle to cradle products development in Herman Miller, and his updating project with Material ConneXion, broad experiments in Netherlands and first exhibition of NuTec next year in Frankfurt.

這是 Intelligent Times 文章《下一波工業革命》的第二部份。

作者:梁中偉

企業實證

九○年代初,Braungart到美國發展,「美國與歐洲完全不同,」他在Intelligent Times的專訪裡提到他的美國經驗,「在德國你是因為提出問題而得到酬勞,在美國則是因為提出解答。」(見本期專訪)。1995年,Braungart與美國的生態建築設計師William McDonough共同創立了 McDonough Braungart Design Chemistry 公司(MBDC)。幾年之後,福特汽車掌門人比爾‧福特希望把深具歷史意義的胭脂河舊汽車工廠,改造為綠色工廠,整體經費高達二十億美金,這個案子落到了MBDC手上,福特聘請McDonough負責規劃設計,搖籃到搖籃的想法終於在美國打響了名號(見本文Box)。 Read the rest of this entry »

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Braungart’s next industrial revolution (part 1)


十月底,德國漢堡的 Michael Bruangart 教授來台北訪問。這對台灣的生態知識圈與產業界而言,是一件難得的大事。由於德國文化中心的邀請,浩然基金會(林明宏執行長),UBS瑞士銀行(陳識仁執行副總裁)的贊助,政治大學EMBA班黃秉德博士的安排,才使得 Braungart 得以在台北舉行三場workshop,並與企業界及政府官員會面。

我本人自己在今年年初在德國外交部、歌德學院的安排下,得以有機會在漢堡先見過 Braungart 博士的工作成果,但是因為當時時間緊湊,沒有機會做專訪。此次終於有機會與博士做了一個兩個小時的專訪,英文全文已經posted在這個blog上。中文節錄將刊登在Intelligent Times雜誌十一月號。除了訪問的QA,我們還寫了一篇頗長的文章,也將刊登在同期Intelligent Times。此處將分兩次posts出全文。

《下一波工業革命》
作者梁中偉

十月二十四日夜晚,德國Michael Braungart教授本應在倫敦接受時代雜誌的「環保英雄」頒獎典禮,與英國王子同台受獎。但是他並未飛去英國,而是出現在台北政大公企中心的EMBA班上,向不同領域的專業人士講解什麼是「從搖籃到搖籃」(cradle to cradle)。這個概念自從2002年以同名書問世後,震撼全球環保與商業界。但是對台灣而言,他帶來的訊息,卻仍是一項嶄新而充滿機會的提案。

對Braungart而言,過去三十年環保運動與各式各樣的方案,並不能終結地球的環境災難,也不能說服企業界真正投入環保。一方面,工業革命帶給我們的真正遺產,並未從整體來分析了解,另一方面,科學家、產業界、環保人士所提出的解方,也仍然受困於負面思考,並未從正面來思考人類真正需要的產業模式。 Read the rest of this entry »

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Micahael Braungart Interview

We had a long interview with Professor Michael Braungart yesterday (Oct.25) in Deutsches Kulturzentrum Taipei. It was a great opportunity to talk with Prof. Braungart. Our interview abstracts is pasted here:

Liang chung wei: You founded EPEA in 1987, after several yeas in 1995 you founded MBDC with Williams McDonough in States. What made you to have the chance to work with Mr. McDonough? What was the purpose of the new company?

Michael Brungart: Firstly, I had to go to United States because my wife became a minister for environment in government of Germany. She was prohibited from doing things with her husband. She even can’t do the same business with her husband. I left my country to US in 1990. I opened offices one in Sao Paulo, Brazil and the other one in NY in 1991. US and Germany have different ways in paying people. In Europe, people get pay by raise the problems, in US, they get pay by solution. That makes people can’t get funding for studing complicated problems. Only military will fund the complex problems research. And that’s why scientist over there couldn’t help people in New Orleans. Becasue environment problems happen to be the very complicated problem. they are not only the technical problem, also social problem, cultural problem. In US I got funding by Teresa Heinz, she finance my research in different universities when I was teaching in Harvard & MIT. Read the rest of this entry »

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